**Since this post focuses on marketing (aka newsletter or broadcast) email campaigns, we are comparing to SendGrid’s Marketing and not API plans pricing. *SendInBlue offers a Lite plan for $25/month, that includes 40,000 emails per month, but on this plan SendInBlue logo isn’t removed and features are very limited so it’s less comparable to other providers. Use our comparison tables below to help you find the best platform for all your email needs. transactional from SendGrid and marketing from MailChimp) consider consolidating all your email in a single platform with a single price point, with unified customer data and real-time engagement tracking across email types. If you send a variety of campaign types from different platforms (e.g. Bulk Email Marketing Service Providers Comparison If you send a lot of content updates to your entire list then subscriptions based on list size with high or unlimited sending can offer better ROI. If you maintain a large contacts list but send infrequent bulk (newsletters, promotions) campaigns then pay-as-you-go pricing may be more favorable. Most providers seem to have their pricing tiers defined based on 5000 contact increments and email marketing plans tend to be based on 2-4 emails per month to all contacts. If the list is fast growing, which is often the case for blogs or startups then future pricing should be considered as well. One factor that prospective customers need to be aware of is pricing tiers. For the purposes of comparison we listed pricing on pay-as-you-go plans based on engagement with a list 2 times per month. Subscriptions is the most common pricing model for bulk email marketing service providers, and pay-as-you-go plans are preferred by providers focusing on transactional email sending (e.g. For example, transactional email leader SendGrid has separate pricing for transactional and marketing campaigns.
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